Dr Shawn Pourgol is the founder and president of National Academy of Osteopathy (Canada), National University of Medical Sciences (Spain), National University of Medical Sciences (USA), Canadian Union of Osteopathic Manual Practitioners and Osteopathy Chronic Pain Clinics of Canada. He can be reached at firstname.lastname@example.org. His personal website is www.pourgol.com.
Saturday, 27 April 2013
Osteopathy Business Tip #14
Create a niche market in your osteopathic practice.
Be known as an specialist in one clinical area, such as TMJ, arthritis,
disk, sports, pediatric, geriatric, ergonomics, disability evaluation,
foot, tennis elbow, work injuries, MVA, & so on and then let the
public know by publicizing your specialty.