Monday, 27 May 2013

Osteopathy Business Tip # 17

What is your USP?

Unless you are the only osteopath in the community; you face competition, not only from other osteopaths but from other health practitioners with similar scope of practice.

To differentiate yourself from others you must offer something that is unique to your clinic, something that sets you apart from your competition. You must find out your Unique Selling Proposition and then communicate your USP on all your marketing materials (business cards, letterheads, website, etc.) Everyone must know your USP.

Finding a great USP requires a lot of thinking and research. It should be relevant to what your patients want, why they choose osteopathy, why they choose an osteopath in particular, and what is unique about you and your clinic. Is it the location? The type of services you offer? Are you specialized in some treatment or disorders? Do you work early, late, on weekends? Is there something that sets you apart from others? Find it and then communicate it.

USP should not be more than a line. The shorter, the better.

Dr Shahin Pourgol
Chiropractor, Ergonomist, Osteopath
National University of Medical Sciences &
National Academy of Osteopathy

1 comment:

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