Sunday, 7 December 2014

Osteopathy Business Tip # 91



Read Regularly About Successful People 

I always recommend to my students at National Academy of Osteopathy & the National University of Medical Sciences to read about successful people. Their life stories can teach us all many valuable lessons. 

I love the life story of Bruce Lee, the greatest martial artists of the world and the father of mixed martial arts. It is a rags to riches story. He came to USA with $100 in his pocket and soon became the biggest martial arts movie star in the world, at a time when the whole society was prejudiced against Asian actors. 

Here are some of the business lessons from Bruce Lee that all osteopaths can follow:

1-      Dream big: Bruce Lee’s dream was to become the biggest Chinese movie star. You must have a dream big enough that motivates you to get up early, go to bed late and be excited about making it a reality. 

2-      Set big goals: Bruce Lee’s goal was to make $10,000,000 per year in his acting career. Your goal must be specific enough and you should do at least three things every day to bring you closer to your goal. General goals such as “I want to be happy” are not specific enough for your subconscious to work on and to bring you relevant information through your reticular activating system. 

3-      Have self confidence. Bruce Lee believed himself to be the best martial artist in the world and was not afraid to say that out loud. Some consider that arrogance but if you do not believe in yourself, no one else will. The amount of income an osteopath makes is greatly related to his/her self confidence, not the clinical skills as widely believed. By increasing your self confident you increase your income.

4-      Be creative. When he could not get into Hollywood directly, he went back to Hong Kong, became a movie star there and made Hollywood come to him. Creativity is a big source of success. A simple walk in nature increases your creativity.

5-      Go against status quo and break tradition. Bruce Lee is the father of mixed martial arts because he did not believe in any one martial arts style. He took the effective techniques of each style. Go against what is “normal” in society and what you are “expected” to do. By being unique and innovative you make your own system. 

6-      Market & brand yourself. Bruce Lee constantly showcased his techniques and skills through all sort of media, newspapers, TV, live demonstration and so on. If people do not see you regularly they forget about you. Be visible, show what you can do, speak about yourself, showcase your skills. 

7-      Take risk. Bruce Lee fought with the biggest Chinese Kung Fu martial artists brought against him & beat him in three minutes to get the right to teach Chinese martial arts. He risked losing his reputation & credibility but the risk paid off greatly for him. In your practice, if you do not risk something you will not gain anything. 

8-      Aim higher. Bruce Lee was never satisfied. After he beat the Kung Fu champion in 3 minutes, instead of celebrating he went for meditation and contemplated why it took him 3 minutes to submit the opponent. He worked continuously to improve himself. You should always aim to achieve more success. Continuous improvement brings about continuous success.

9-      Money not needed. Bruce Lee made one of his most successful movies with just $18,000. The movie made over $90,000,000. You do not need money to achieve success. 

10-   Give people what they want. Bruce Lee understood this greatly. His movies excited fans and they were the reason behind his success. Give your patients the best osteopathic care and they become your best fans. The world of mouth referral is a big cause of success for osteopaths. 

Dr Shahin Pourgol, MBA, DC, DOMP, DO
President
National Academy of OSteopathy
National University of Medical Sciences

NUMSS offers 33 online health related degree programs including a Master of Business Management in Health Care (MBA) as a single or dual degree program. It is one year, 100% online and tuition is 3,300 EURO. Classes are in English.


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