Even though our ability to treat chronic pain is the reason why we are so popular with patients, I personally believe that the key to exponential growth for manual osteopaths is to offer osteopathic care for relaxation and wellness. Only 30% of people at one time or another suffer from pain. And these patients only seek services of manual osteopaths when they are in pain. When pain is gone, so are they.
Manual osteopathy is highly pleasurable. Once a client receives an hour of osteopathy for relaxation she comes back on regular basis. I predict manual osteopathy will become the service of choice for clients looking for relaxation and well being in Canada in near future.
Manual osteopaths by offering relaxation and wellness services will tap into the 70% of population who are pain free. A relaxation client generally surpasses a pain patient in terms of number of visits.
Massage therapy (medical massage) was initially formed to separate itself from regular relaxation massage. It was provided only for medical conditions initially. However massage therapists quickly found out that businesswise they are losing a big share of the market and they started offering relaxation massage as well. I feel manual osteopaths should follow the same path and offer similar services as well.
Once I have completed setting up the Osteopathy Chronic Pain Clinics of Canada, my next project will be the Osteopathy Relaxation & Wellness Clinics of Canada. I want my alumni tap into this huge market that is waiting for them.
Those alumni who join the Osteopathy Chronic Pain Clinics of Canada will also be given the first opportunity to join the new clinic if they wish.
Shawn Pourgol, MBA, DC, DO, PhD
National Academy of Osteopathy (Canada)
National University of Medical Sciences (USA)
National University of Medical Sciences (Spain)