Sunday, 25 March 2018

It is always your fault!

Here is an article posted by a friend. It is what I always say as well. If there is a problem in your business, it is always you. It is not the economy, tax, people, competition, etc. It is always you.

The Mirror

People don’t have business problems, they have life problems that reflect in their business.

Most people try to start a business by focusing on logical business things like their website, sales skills, marketing etc. When they experience a business problem they think it’s a business problem and they attempt to solve it by focusing on the same things. This rarely works.

To put it simply, business is like a mirror. It’s like holding a mirror up to yourself and looking at the reflection. Whatever habits and behaviors you display yourself will be reflected right back at you in your business. As above, so below.

Let me give you some examples:

Most people believe that nobody will pay for their skills and they won’t get customers. They don’t believe in investing in themselves so how can they believe others will invest in them? They’re seeing a mirrored image of their own belief.

We see this with sales people too. If they struggle to get people to make a decision and they keep getting “let me think about it”. They’re likely “thinking about it" when they’re buying themselves. People sell the way they buy and buy the way they sell.

90% of the time the problem in your business is coming from your own personal life. Clean it up there and it vanishes. When you’re starting your own business you must be aware of the mirror and display the behavior you want to receive.

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