I read in the Toronto Star a few days ago but forgot to write about it here.
Manulife is the first one who started this and it may soon be followed by other insurers.
Manulife understands that a healthy person uses less of the extended health benefit insurance coverage. So they have started a wellness program to improve health of the people that are insured with them.
I do not recall the detail but apparently they will track your movements and analyze your activities such as how often you go to a gym. And then the more active you become the more discount you get in your premium and/or a card that gives you discounts towards movies, and other things.
They want through incentives to motivate people to have a healthier lifestyle.
It is a nice approach and I admire Manulife for caring about wellness. I wish more insurers initiate wellness programs.